Company

Like many companies throughout the pandemic, we’ve learned a lot in the past year, and are using those lessons to help us grow and pivot as we head into this new phase for Overflow.

When we first launched in July 2020, we had an idea of how we could best serve nonprofits and donors. In our first year, we learned so much more about the nonprofit industry, the incredible nonprofits we serve, and the difficulties presented by the logistics of stock donations. As our product, services and company have evolved to best serve our customers, we were excited to evolve the brand alongside it.

Overflow is making it easy to give any major asset to a nonprofit in order to create a future where generosity is the norm. In a world where we’re told to keep everything we earn, we’re saying give it away.

We want to open the door to new, young, tech-savvy donors who are currently channeling their tech prowess into new trends like alternative investing, and who we think could easily be converted into a new generation of regular donors and budding philanthropists. We knew that, to accomplish this, our visual brand identity had to be forward-thinking, sleek, and approachable, to match our mission.

New Colorways

The fintech space is traditionally serious, straightforward, and devoid of color. We’re changing this narrative, by introducing a new color palette that matches our fresh approach to the industry.

Our new colors represent the new categories of giving now possible through Overflow!

Overflow Brand 2.0 is not simply cosmetic, but an opportunity to communicate the deep beliefs we aim to reinforce by our actions in this next season.

For nonprofits and social impact organizations, we believe that what truly moves the needle is first establishing a culture of generosity that goes way beyond solicitation. It's a relationship inspired by bold vision, cultivated in meticulous execution, and solidified through proven impact. It’s why more than 125 top global nonprofits and corporations in the world have chosen to work with Overflow in its early stages.

Our Brand Pillars

Underlying our brand are our brand pillars—determined by the type of culture we’ve developed over the past year. As our team grows, we intentionally look for these qualities as the character of our team determines what Overflow will become:

Our tone and voice is built of our persona, as if Overflow was a real person. It’s really a reflection of what the team has gone through individually cultivated into one story:


We’re a contemporary of yours who’s figured out the value of giving.

For years now, we’ve been working hard – climbing the ladder, turning the crank, what have you. In doing that, we’ve made progress in our lives.

That progress is something others are impressed by. But to us it just feels like the natural evolution of things. We are where we need to be; where we should be. And, in knowing that, we have made the conscious decision to do more.

That is, to give back some of what we’ve earned.

We give with confidence and poise, but also without ego. Sure, we’ve worked hard and that’s paid off. But, like we said, we are where we need to be.

This world we’re building is for everyone, and we want you to come with us.



Our Manifesto

We’ve integrated our beliefs and the future we want to create in our manifesto which you can view here. It’s a vision for the future after we achieve our mission of truly inspiring the world to give.

Celebration Rather Than Transaction

Our branding and design across our website is focused on changing the way we see generosity.

We have a fundamental belief that the world of the generous gets larger, exponentially. Not simply building the bare minimum to extract value from nonprofits, but to truly serve these world-changing organizations with the boosters they need to inspire their supporters to continue to give big and on a recurring basis—To give out of the Overflow.

Above all, we want to feel genuine. If you look at many nonprofit tools or websites, they feel very transactional. We wanted to move away from that with our branding for Overflow, and create an experience that felt like a celebration rather than a transaction.

Our mission at Overflow is to inspire the world to give, and to make doing so feel inviting, exciting, and elevated – like attending a charity gala – and we wanted our brand to reflect that.

We are excited to continue to serve the philanthropic space for a very long time.

You can learn more about our new rebrand in our recent PR features in Mindsparkle Mag and Graphic Design USA.


Overflow Brand 2.0

Blog & Press

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Overflow creates an opportunity for nonprofits to access a larger funding pool through stock donations.

Until now, the way we donate has been stuck in the 20th century.

While most nonprofits deal exclusively with cash donations, today’s donors hold their wealth primarily in stocks, not cash. This fundamental misalignment is making nonprofits miss out on countless donations each year.

Overflow is reinventing modern philanthropy by making it possible to donate stocks directly to the nonprofits solving today’s most pressing issues.

I’m a donor, not a nonprofit. How does Overflow work for me?



Most tax efficient way to give

Donating stock is the most tax efficient way to give, reducing capital gains taxes for the donor and maximizing value for the nonprofit.



Simplifying the stock donation process

Overflow automates and streamlines the process of donating stock, while also tracking donation amounts, individual donors, and fund allocation.



Increasing the average donation amount

The average stock donation through Overflow is 47X the average online ACH/debit/credit donation.

We have already signed up 125+ of the top nonprofits in the world to use our platform, including Meals on Wheels, Golden State Warriors Foundation, WaterAid, Tipping Point, New Story, Baby2Baby, and more. Check our top nonprofits at our Marketplace!

Our Marketplace

We can't thank you enough for the sponsorship and all the promotion on your end. More to come!!!!

Jameson Humane

Overflow opened up a way for stock donations and changed the game for us. We are incredibly grateful for the Overflow team. Full of positive energy, innovation and love!

Streetcode

Overflow has dramatically simplified our stock donation process, allowing our team to spend more time focusing on our mission! It's a notably better donor experience compared to before.

New Story

I wanted to let everyone at Overflow know how happy we've been with the stock donation dashboard. It's made all of our lives so much easier to see everything all in one place.

RIP Medical Debt

Well, that was easy! Just used Overflow to donate shares. If you’re sitting on shares and want to use them to better this amazing planet, give them a try!

Generosity without borders

Most tax efficient way to give

Simplifying the stock donation process

Increasing the average donation amount

Our Community

Jameson Humane

Streetcode

New Story

RIP Medical Debt